Rant #2 – Real Estate Photos

Let’s be honest, not everyone can capture great photos. Pictures are worth a thousand words and we’ve seen some pretty bad photos on Realtor.ca that agents are posting. If you know they’re bad, than why are you uploading them?! Just cut it out, don’t do it, you’re making the rest of us look bad.

As a professional, here is something that I cannot overstate and that is first impressions are so important. In 2018 it’s very unlikely that a buyer is going to tour your home without at least seeing some interior photos. When a listing only has one photo or just exterior photos uploaded, the buyer is wondering what the heck is wrong with this house. So that means one slanted, blurry photo of the outside isn’t going to cut it. Your goal after all when you’re selling your home is to show it in its best light and as you know, a home is only worth what a buyer is willing to pay for it. And that value is within the eye of the beholder. So it’s in your best interest to ensure that you have great photos that represent your product and paint it in its best light.

Please don’t include pictures of your Christmas tree, when it’s mid-March. All that says to a buyer is that your home has been on the market since or before Christmas. Nobody wants to see your Christmas tree in March. And look, it’s great if you’re a collector but I can pretty much guarantee you that most buyers won’t share your enthusiasm for clowns, or cats, or movie posters. So put the posters down, put away the cat statues in a box, and try to show the space in a clean and neutral atmosphere. That way the buyer can envision themselves living in your home.

And lastly, when a realtor tells you that photos aren’t important, don’t walk, run in the other direction. A huge majority of our job is to market your property and show it looking its best. And realtors that don’t think that’s important aren’t worth the commission in my opinion. So if you want to get the most value for your home and the best service, make sure to reach out to Knight Realty and we’ll show you how it’s done!

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